Wednesday 10 September 2014

A leading event hire company has become one of the first businesses to successfully secure the new .London domain name.





Press Release: GLASGOW, Scotland--(BUSINESS WIRE)--  Casablanca Marquees, which is based in NW9 London and supplies marquees, furniture and catering equipment for major corporate and private hospitality events around the capital, has become a Dot London pioneer, one of the industry-leading businesses to use the new domain. It has just launched its new website using the new .London url www.casablancahire.london

As well as using .London for the main company website, Casablanca Hire has also secured a total of five different .London domains including chairhire.london and eventhire.london to cover a variety of search terms that could be used by potential customers looking for the hospitality services the business provides. More than 45% of Casablanca Hire’s new business comes through visits to its website.

Heath Meek, owner of Casablanca Hire, said: “Many of our existing customers found us by putting terms like ‘chair hire London’ into Google. Having a .london domain name will therefore give us a real competitive advantage as we believe .London could end up outranking .com and .co.uk on search. As well as using it for our main company website we’ll also be using the other .London domains we’ve secured to build websites to target specific products within our markets.”

Gordon Innes, Chief Executive of London & Partners, the Mayor’s promotional company for London which runs the Dot London domain, said: “We want Dot London to become the domain of choice for the city’s business community so I’m delighted that Casablanca Hire has chosen Dot London for its new website. Anyone searching for event hire in the capital will clearly see Casablanca’s London credentials. I hope it’s a badge the company will wear with pride.”

Heath Meek adds, “As a proud London-based company serving Londoners we really wanted to be one of the first companies to buy a .London domain.

The .London domain names have now been released for general availability so London companies that haven’t already done so should secure their domain names.